REI Silky Service Form:

Please complete all required fields - leave "na" if necessary. Thank you for sharing your insights from the field! Team Sterling and PMNW.

Visit Date

YYYY

Name

First Name

Last Name

Rep Group

Store

Type of Visit

Clinic

Huddle

Stop In

Sale | Event Support

Staff

# of REI staff engaged with

Merchandising and Inventory:

How do we look? Location, Merchandising, Shop-ability, Enough Inventory?

Staff and Consumer Feedback:

What are staff/customers saying about our brand, marketing, our competition, product, etc?

Product Specific Feedback:

Any specific feedback on our products - positive or negative - performance, fit, features, any issues?

Products this store should be assorting:

What does this store need based on regional relevance? Is this store asking for any existing or new styles from us?

Followup Action Needed:

Anything that requires immediate attention?

Store Rating:

Scale of 1 to 5 - how well is this store positioned to sell / represent our brand and products to the end consumer: 1 = Poor Representation, 5 = Best-In-Class

Rating Comments:

Optional comments to support Store Rating

Other Notes:

Optional placeholder for Notes, Names/Contact Info, etc.