REI IR Service Form:

Thank you for sharing your valuable insights from the field -- Please complete all required fields - leave "na" if necessary.

Visit Date

YYYY

Name

First Name

Last Name

Rep Group

Store

Type of Visit

Clinic

Huddle

Stop In

Sale | Event Support

Staff

# of REI staff engaged with

Merchandising and Inventory:

How do we look? Location, Merchandising, Shop-ability, Enough Inventory?

Staff and Consumer Feedback:

What are staff/customers saying about our brand, marketing, our competition, product, etc?

Product Specific Feedback:

Any specific feedback on our products - positive or negative - performance, fit, features, any issues?

Products this store should be assorting:

What does this store need based on regional relevance? Is this store asking for any existing or new styles from us?

Followup Action Needed:

Anything that requires immediate attention?

Store Rating:

Scale of 1 to 5 - how well is this store positioned to sell / represent our brand and products to the end consumer: 1 = Poor Representation, 5 = Best-In-Class

Rating Comments:

Optional comments to support Store Rating

Other Notes:

Optional placeholder for Notes, Names/Contact Info, etc.